TV show host, Nida Yasir recently made an appearance on Shaista Lodhi’s podcast, where she didn’t just spill the tea; she threw the whole kettle at celebrities who’ve been dissing morning shows. Nida Yasir, known for her stint on the morning show circuit, tackled the shade thrown by celebrities who have criticised morning shows in recent years for using people’s emotions and tragedies or promoting what some perceive as mindless content for ratings.
While talking about the complaints Nida revealed, “My husband is a director so I hear stories from drama sets where actors frequently sit together and disparage morning shows”
She said, “I have resigned a couple of times before and the same people who criticised my morning show called the management to keep me as the host.”
Morning Shows: Not a Celeb Haven
Nida Yasir unequivocally declared that morning shows aren’t tailored for celebrities but for the wider public. “We don’t do morning shows for celebrities. We do this for the public,” she declared, leaving no room for misinterpretation.
Calling out the dual standards at play, Nida highlighted the paradox of celebrities seeking morning show platforms to promote their brands when it suits them.”When the same celebrities want their brands promoted, they call us and ask us to invite them to our shows,” she spilt. Nida Yasir emphasised her loyalty. “I do shows for my audience. No matter what anyone says, I’m genuine towards my audience,” she asserted.
She further added, “If they want a wedding week, I’ll give them that. If they want to see makeup [segments]. I’ll show them that because my channel has hired me for the audience. So I am not going to think that ‘Nida doesn’t like makeup’ or ‘Nida doesn’t like wedding week.’”
Previous criticism
Recently, Nida voiced her issue against Waqar Zaka saying, “Waqar Zaka is not a good friend of mine. He tried to have me removed from my position as the morning show host. He actively campaigned against me.”
The Bitcoin King of Pakistan responded saying that the entire incident took place back in 2020 when Nida Yasir called the family of a young girl — who was raped and murdered — on her morning show. This created an uproar on social media, with people accusing Nida of exploiting emotions and taking advantage of a sensitive situation for mere ratings.
He shared clips of a vlog recorded by an activist to uncover discrepancies in Nida Yasir’s narrative regarding a morning show incident. Waqar Zaka also added that Nida Yasir “isn’t Oprah” and she should realize that it’s time to leave her spot now and train someone to take her position.
“Nida Yasir should do a POGO or a cartoon show in another time slot rather than taking a very important time slot in which families are watching you.”
But this isn’t it, there have been several others who have objected to such show gimmicks. However, as the morning show landscape faces scrutiny, Nida’s loyalty to her audience remains unwavering.
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